My cats get bored of eating the same food all the time. So I alternate brands for them to find the ones they like and the ones they don't like.
This bag lasts about a week in my house. The cats seem to like it for now. The pieces aren't big and they're colored in earth-tones. I can tell you my cats won't touch a food that has no color to it, they're weirdos lol. I never find many broken pieces and haven't had a defective bag or a cat get sick from it yet.